Course Overview

The aim of the QUALIFI Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing and branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing.

Units

Contemporary Issues and Principles of Marketing
Consumer Behaviour and Market Communications
Digital and Social Media Marketing
Contemporary Challenges and Strategic Marketing
Strategic Brand Management
Marketing Research Project

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